Commercial Exterior Cleaning: The Impact of Clean Exteriors on Customer Perception



Whether it’s a bustling restaurant, a sassy fashion boutique, or a sophisticated law firm, every commercial establishment agrees on one principle: making a good first impression. 

In a world where every business employs various strategies to be attractive to its consumers, one aspect often overlooked, but vital, is commercial exterior cleaning. 

This article aims to explore how the presentation of the business facade and entrances, supported by thorough building exterior cleaning, can significantly influence customer perception and, eventually, the business’s commercial success.


The Importance of First Impressions

Local Restaurant Exterior

“The first impression is the last impression” – this old saying holds relevance even in the present competitive business landscape. A common thread connecting the most successful businesses is an  understanding of the role that initial impressions play in shaping customer perceptions. When a customer approaches a commercial building exterior, their first experience sets the tone for the rest of their interaction with the business.

With the survey conducted by Stratus Building Solutions, a majority of respondents say they will be extra cautious of germs at restaurants (80%) and stores (81%), 88% evaluate the cleanliness of businesses they frequent, 94% expect businesses to emphasize cleaning and sanitizing even when most people are vaccinated. 

Exterior cleaning services can help you reach these potential customers by making sure that your storefront looks its best at all times.


Benefits of Pressure Washing for Commercial Properties

Commercial pressure washing is a highly recommended technique for commercial exterior cleaning due to its effectiveness in deep cleaning and long-term maintenance. 

It can strip away dirt accumulation, restoring the vibrancy of original exterior paint and significantly improving the curb appeal of the establishment. 

Not only does it remove surface-level grime, but it also helps maintain the integrity of building materials, resulting in increased property value.

Related article: 9 Surprising Benefits Of Regular Commercial Pressure Washing For Your Business Premises


Customer Perception and Business Success

A clean exterior can shape a positive brand image in the minds of customers, increasing their trust in the business. 

It is a crucial part of the overall customer experience, suggesting competence, attention to detail, and an emphasis on cleanliness. Businesses that prioritize proper exterior cleaning report a noticeable boost in their profits. 

The direct correlation between a sparkling exterior and customer trust cannot be overstated.


Enhancing Brand Image

A well-maintained, pristine exterior commercial building becomes synonymous with the brand, providing an inherent brand reputation boost. 

The maintenance of commercial cleaning services including window cleaning, janitorial services, and parking lot cleaning is not only a part of the business’s operational activities but also an integral aspect of their brand identity.

pressure washing commercial parking lot

Here’s a cleaned parking lot of a commercial property in Austin, TX using pressure washing done by Full Color Cleaners.


Curb Appeal and Its Impact

Featuring a clean, bright exterior, made possible with a combination of commercial painting and regular cleaning, can significantly improve the establishment’s curb appeal. This appeal is essential in a market where foot traffic is rampant. 

According to sources like Andy Sowards’ blog: 12 Smart Tips To Increase Customer Footfall the exterior of a store is the first thing a customer sees and a well-maintained and attractive exterior is more likely to attract customers. It suggests that regular maintenance like cleaning, sweeping, and exterior painting are crucial. 

Additionally, making the most of window displays and signage is important to draw customers in. This can include creative ideas like using a sandwich board for daily messages or promotions​.


Health, Safety, and Compliance

Cleanliness is not just about aesthetic appeal. It is, more importantly, about hygiene, safety and compliance. Ensuring a clean exterior prevents hazards like slip-and-fall injuries, fosters a comfortable atmosphere, and helps the business stay compliant with legal and ethical standards of operation.


Environmental Considerations

Advancements in external building cleaning methods necessitate businesses to favor environmentally friendly practices. Green cleaning methods, such as water-conserving pressure washing techniques or solar panel cleaning, have a dual benefit. 

They protect the environment, and they enhance the company image, reinforcing their commitment to sustainable practices.


Differentiating from Competitors

Local Coffee Shop Exterior

When you look at your competitors and their storefronts, what do they have to offer? What makes them stand out from the rest of the crowd? In many cases, it’s cleanliness. 

A clean exterior can make all the difference in how customers perceive your business–and this perception is what drives repeat business and referrals. If customers feel like they’re walking into a dirty establishment when they visit your shop or restaurant, then they’re not likely to come back again (or even recommend it). This can be especially true if you are located near other businesses with more appealing exteriors.

To differentiate yourself from other businesses in terms of cleanliness, here are some tips:


Practical Tips and Best Practices

Know the frequency and methods of cleaning: 

It’s important to know how often your exterior needs to be cleaned. Some buildings may need a weekly wash, while others might only need a monthly scrub. The type of building also affects how frequently it should be washed; for example, brick buildings tend to require more frequent attention than stucco or wood structures.

DIY vs. professional cleaning services: 

If you choose not to hire an outside company for your exterior cleaning needs, consider using an absorbent cloth instead of soap and water when washing windowsills and siding–this will keep them from getting too slippery during rainy weather (which could lead people into accidents). 

We recently published an article that talks practical scenarios for power washing if you have to DIY or hire a pro, especially for a multi-story house or building. 


Frequently Asked Questions: 

1. Can regular exterior cleaning improve business revenue?

Yes, regular exterior cleaning can positively impact business revenue. A clean, well-maintained exterior creates a welcoming impression, potentially attracting more customers and encouraging repeat business, which can lead to increased revenue.

2. How does exterior cleanliness compare to other factors in influencing customer perception?

Exterior cleanliness is a crucial factor in forming customer perception, often equated with the quality of services or products offered. It ranks comparably with other factors like customer service, product quality, and brand reputation in influencing customer perception.

3. What are the risks of neglecting exterior cleaning for businesses?

Neglecting exterior cleaning can lead to:

  • Deterioration of building materials, leading to higher maintenance costs.
  • Negative customer perceptions, potentially reducing foot traffic and sales.
  • Health and safety hazards.
  • Diminished brand reputation.

4. Are there specific regulations or standards for commercial exterior cleaning?

Yes, there are regulations and standards that vary by region. These often pertain to environmental compliance, health and safety standards, and waste disposal methods. Businesses should be aware of and adhere to these regulations to avoid legal issues and fines.

5. How to choose a professional exterior cleaning service?

To choose a professional service:

  • Look for experienced and reputable companies with positive reviews and testimonials.
  • Ensure they use eco-friendly and effective cleaning methods.
  • Check for compliance with health and safety regulations.
  • Consider their specialization in different types of commercial properties.
  • Compare services and costs to find the best value for your needs.

For a more detailed checklist, you can visit our blog about What To Look For When Hiring A Pressure Washing Company



To wrap up, the impact of clean exteriors on customer perception is profound. A well-maintained building exterior speaks volumes about your business, setting a positive tone for what customers can expect when they choose to interact with your brand. It’s high time that businesses look beyond their interiors and focus on improving their external appearance to ensure a successful customer experience.

So, the next time you look at your business premises, ask yourself – is this the best first impression we can make? If not, maybe it’s time you invest more in your commercial exterior cleaning regimen to build a positive brand perception! 

Enhance your business’s curb appeal and leave lasting impressions with Full Color Cleaners‘ expert commercial pressure washing services. Revitalize your property’s exterior in Austin, TX, and show your commitment to excellence. Contact Full Color Cleaners today at 512-883-2807 for a transformation that reflects your brand’s quality and professionalism. 


About the Author

Benjamin Nguyen, owner of Full Color Cleaners LLC, has garnered significant recognition for his company’s exemplary services in window cleaning and pressure washing, making them one of the Top Rated Exterior Cleaning companies in Austin, TX. Full Color Cleaners commendations are not only from renowned platforms like Yelp, Yellow Pages, and Super Pages but also include prestigious recognitions as one of the “10 Best Austin Window Washers” by and “Best Window Washing Services in Austin” by Beyond this, Benjamin’s expertise extends to specialized areas such as soft washing, roof washing, and Christmas Lights Installation, with the latter backed by his membership in CLIPA. His dedication to continuous learning is evident through his annual certifications and affiliations with Pressure Washing School and Expert Safety Services. Notably, Benjamin’s commitment to excellence in exterior cleaning is further solidified by his status as an F9 Authorize Handler, showcasing his proficiency in handling commercial chemicals.

One of the pivotal moments in Benjamin’s career trajectory was his association with the Home Service Business Coaching (HSBC) Program, steered by David James Moerman. Under David’s mentorship, Benjamin honed his business acumen, propelling Full Color Cleaners to its current stature as one of Austin’s top-rated window cleaning and pressure washing enterprises. David Moerman, a successful entrepreneur himself, has publicly endorsed Benjamin’s dedication and vision for his business. For those seeking to connect with Benjamin or learn more about Full Color Cleaners, he maintains an active presence on LinkedInInstagramFacebookYelp, and Indeed.

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